We are building this platform with the goal to spread better movement and a healthy life — by empowering yoga teachers to be themselves. No kidding!
We think it's boring to chase profit for the sake of chasing profit — we love to build, re-invest — grow, and see our teachers grow.
We want to build technology that helps people find great yoga and movement sessions. Technology, that helps yoga teachers be discoverable, present their offering, professionalize their business.
We don't believe we are on this planet to squeeze others dry.
That's why setting up a profile, hosting sessions on FlowAway, is and will stay free of charge. We only earn if our yoga teachers earn. We are in this together. 💫
This company is bootstrapped — that means, no external capital has been raised. Instead, FlowAway grows organically, only if it's valuable and recommended. If our customers (you) want it to grow. We empower you, and you empower FlowAway.
We have been made to believe that tech platforms can only be built by a chosen few, the traditional gatekeepers. But here we are, building technology, co-creating a community-owned and -powered platform.
FlowAway is the yoga studio everyone can be a member of. It's your space. There's no sign-up, no membership needed to participate in a yoga session.
FlowAway is the yoga studio every yoga instructor out there can own. A studio they carry with them, in their pocket, to anywhere. Let's break down studio walls and bring people together, across country boarders and currencies.
We think yoga is fluid and so is FlowAway. We build a dynamic scheduling system where it's easy for yoga instructors to put up sessions. And we create a space, where instructors are inspired to imagine formats, sessions, and audiences, beyond the traditional lines.
We see a 30-min yoga-inspired strength training for seniors, 75 minutes of Hatha meets African Dance, or a 2-hour Spiritual Breathwork Journey pop up on the platform and we love it! It makes us wonder: can we go wilder?
How cool is the moment a kind stranger comes up, speaks to us? That's something we want to push with this platform. Both - in in-person yoga sessions, but also with online live sessions.
People attend real sessions online, together. Camera-on is the standard in online live, and you know what? It is better than doing a YouTube video alone.
Yoga is for all of us, and yoga is rebellion — against stress culture, consumerism, conformity and disconnection.
Yoga is for people with chronic pain as much as it is for athletes, for mothers, for seniors, for desk workers, for you.
Think of FlowAway as the infrastructure for better movement. It's full of Yoga, breathwork, movement, strength building, meditation.
Every session, every booking, helps build the platform. We actually count all sessions and bookings of our instructors, from day one. We think this is legacy our instructors own — legacy which should be made visible.
Our hope and mission is to support yoga teachers a little bit on their way.
Cool. If you read this far, you should probably get in touch. :) You could let us know your thoughts, ideas or drop a simple hi — lena@flowaway.org.
With love from Europe,
Lena
Co-Founder FlowAway