A new kind of yoga platform

Manifesto (:

human

We are building this platform with the goal to spread better movement and a healthy life – by empowering yoga teachers.

We think it's boring to chase profit for the sake of chasing profit – we love to build, re-invest, grow, and support others to grow.

We want to build technology that helps people find great yoga and movement sessions. Technology, that helps yoga teachers be discoverable, present their offering, professionalize their business.

We don't want to believe that we are on this planet to squeeze others dry.

That's why setting up a profile, hosting sessions on FlowAway, is and will stay free of charge. We only earn if  yoga teachers earn. We are in this together.

Here we are, building tech, building a community-powered platform.

open

FlowAway is the yoga studio everyone can be a member of. It's your space. There's no sign-up, no membership needed to participate in a session.

Instructors who use FlowAway can export data anytime. FlowAway links out to their websites, Instagram, WhatsApp.

FlowAway is the yoga studio every yoga instructor out there can own. A studio they carry with them, in their pocket, to anywhere. Let's break down studio walls and bring people together, across boarders and currencies.

flow

We think yoga is fluid and so is FlowAway. We create a space, where instructors are inspired to imagine formats, sessions, and audiences, beyond the traditional lines.

We see a 30-min yoga-inspired strength training for seniors, 75 minutes of Hatha meets African Dance, or a 2-hour Spiritual Breathwork Journey pop up on the platform and we love it! It makes us wonder: can we go wilder?

together

How cool is the moment someone smiles at us, randomly, on the street? That's something we want to support with this platform. Both – in-person yoga, but also online live sessions can feel like community.

The online live format means: we participate online together. Camera-on is the standard in online live, and you know what? It is better than doing a YouTube video alone.

optimistic

Yoga is for all of us, and yoga is rebellion – against stress culture, consumerism, conformity and disconnection.

Yoga is for people with chronic pain as much as it is for athletes, for mothers, for seniors, for desk workers, for surfers, for you.

Think of FlowAway as the infrastructure for movement. A space of Yoga, breathwork, movement, strength building, meditation.

Every session, every booking, helps build the platform. Yoga teachers who use FlowAway build a legacy with each booking.

Our hope and mission is simply to support yoga teachers on their way.

promises

Our promises to teachers & instructors using FlowAway:

  1. instead of pushing for big extractive margins ourselves - we will work towards fair pricing for you. we will earn less - have less mooney for marketing - but you will gain that money instead.
  2. right now, 'fair pricing' looks like capping what you pay monthly at 19€ flat. if you join now, you will be able to keep the cap for good.
  3. your students and data are yours, export anytime, link out to your IG or website, use FlowAway as your stage and launchpad. FLowAway isn't a closed system yu will find yourself trapped in.
  4. we will not sell FlowAway to any of the big platforms, ever. maybe to all of you, one day. ;-)

join the build

FlowAway is looking for a technical co-founder – someone who wants to own the product side of a fair, bootstrapped community platform. No VC, no hypergrowth theater, but you'll work with real users, real revenue and get ownership on something that's built to last. Curious or know someone? lena@flowaway.org

Cool. If you read this far, you should probably get in touch anyways. :) You could let us know your thoughts, ideas or drop a simple hi – lena@flowaway.org.

With love from Europe

Lena, Founder FlowAway