We are building this platform with the goal to spread better movement and a healthy life — and to make yoga teachers richer. No kidding!
We think it's boring to keep the highest possible margins to ourselves — we want to build, re-invest - and ultimately grow together.
Sure thing, if we want to build technology that serves our customers, that lives up to industry standards, if we want for people to know about this platform: we need money 🤑🤑
We just don't think we came to this planet to build something that squeezes someone else dry.
That's why setting up a profile, hosting sessions on FlowAway, is and will stay free of charge. We only earn if our yoga instructors earn. We believe we are all in this together. 💫
This company is bootstrapped — that means, no external capital has been raised, this is not a 'VC case': Instead, FlowAway grows organically. At least if our customers aka you want it to grow - your active support is our superpower - providing feedback and recommending FlowAway.
We have been made to believe that tech platforms can only be built by a chosen few, the traditional gatekeepers. But here we are, building technology, co-creating a community-owned and -powered platform.
FlowAway is the yoga studio everyone can be a member of. It's your space. There's no sign-up, no membership needed to participate in a yoga session. You may even find a good chunk of sessions to be open via 'pay what you can and want'.
FlowAway is the yoga studio every yoga instructor out there can own. A studio they carry with them, in their pocket, to anywhere. Let's break down studio walls and let's bring people together — across country boarders and currencies.
We think yoga is fluid and so is FlowAway. We build a dynamic scheduling system where it's easy for yoga instructors to put up sessions. And we create a space, where instructors are inspired to imagine formats, sessions, and audiences, beyond the traditional lines.
We see a 30-min yoga-inspired strength training for seniors, 75 minutes of Hatha meets African Dance, or a 2-hour Spiritual Breathwork Journey pop up on the platform and we love it! It makes us wonder: can we go wilder?
How cool is the moment a kind stranger comes up, speaks to us? That's something we want to push with this platform. Both - in in-person yoga sessions, but also with the online live format.
People attend real sessions online, together. Camera-on is the standard in online live, and let us tell you, sometimes this is just better than doing a YouTube video alone.
Yoga is for all of us, and yoga is rebellion — against stress culture, consumerism, conformity and disconnection.
Yoga is for people with chronic pain as much as it is for athletes, for mothers, for seniors, for desk workers, for you.
Think of FlowAway as the infrastructure for healthy living and better movement. Starting with yoga but followed by new formats and forms - breathwork, movement arts, meditation.
Our innovation is in community design and teacher support. We don't reinvent basic tech. This platform uses top-notch cloud services, video streaming, and more. If this is of value for you, than that's what's drives us.
Every session, every booking, helps build the platform. We actually count all sessions and bookings of our instructors, from day one. We think this is legacy our instructors own — legacy which should be made visible.
Our hope and mission is to support yoga teachers a little bit on their way.
Cool. If you read this far, you should probably get in touch. :) You could let us know your thoughts, ideas or drop a simple hi — lena@flowaway.org.
With love from Europe,
Lena
Co-Founder FlowAway